COMBINING MARKETING ASSETS TO CREATE A COHESIVE CAMPAIGN
Best Practices
Current marketing Best Practices employ a set of combined assets--Email, Print, Social, and Online--to create a compelling, cohesive Call To Action that is seen throughout all your marketing channels. The two examples below illustrate a campaign that was initiated by (1) an eblast, and then followed by (2) a PDF file which could be printed and used as an email attachment with live links; as well as (3) a social media graphic in the form of a jpeg which could be used by each sales associate on his/her social media channels, in combination with (4) a link, which takes the recipient online to view the flyer and access live links. In this way, your campaign makes use of a cohesive set of assets and covers all channel bases to deliver a seamless, integrated and branded journey.
EXAMPLe: ARIZONA'S "WHO YA GONNA CALL" CAMPAIGN - START WITH THE #(1) EBLAST
#(3) CREATE A SOCIAL MEDIA GRAPHIC WITH A (#4) LINK TO ONLINE INFORMATION
